{"product_id":"be-unreasonable","title":"Paul Lemberg: Be Unreasonable [2007] hardback","description":"\u003cp\u003eWhen you're reasonable, you use the same strategies everyone else uses. You do things like set your goals a bit higher than last year's, say yes to things because everyone else likes them, and pad your deadlines so you can reach them on time.\u003c\/p\u003e\u003cp\u003eBeing reasonable about your business will only bury you deeper in the pack. If you want to get out in front, you have to break away from yesterday's conventional thinking.\u003c\/p\u003e\u003cp\u003ePaul Lemberg shows you how unreasonable strategies can bring you unprecedented success. Through real-life case studies of successful and unreasonable businesspeople, Lemberg shows you how to\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBE Uncompromising\u003c\/b\u003e by sticking to your goals no matter what.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBE Demanding\u003c\/b\u003e by expecting more, not less, from everybody. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eBE Critical\u003c\/b\u003e by changing old systems that just don' t work. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eBE Outrageous\u003c\/b\u003e by creating your own Business Brain Trust. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eBE Prepared\u003c\/b\u003e for real success on your terms. \u003c\/p\u003e\u003cp\u003ePaul Lemberg, one of the world's leading business growth consultants, teaches top level executives and entrepreneurs how to get more out of themselves, their companies, and their clients by using strategies that sidestep the prevailing business thinking.\u003c\/p\u003e\u003cp\u003eBeing unreasonable is about assessing the situation and leaping into the unknown-not foolishly, but courageously. Only by going against the norm, and perhaps ruffling feathers, can you be competitive, innovative, and successful.\u003c\/p\u003e","brand":"Lemberg, Paul","offers":[{"title":"New","offer_id":50445774127443,"sku":"9780071481632","price":21.41,"currency_code":"EUR","in_stock":false},{"title":"Very Good","offer_id":47025584144723,"sku":"XV80071481632","price":6.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0616\/4001\/6057\/files\/lemberg-paul-paul-lemberg-be-unreasonable-2007-hardback-1132532098.jpg?v=1740004684","url":"https:\/\/chaptersbookstore.pro\/products\/be-unreasonable","provider":"Chapters Bookstore","version":"1.0","type":"link"}