{"product_id":"cradle-to-cradle-1","title":"Michael Braungart: Cradle to Cradle [2009] paperback","description":"\u003cp\u003e\u003cb\u003eRecycling is good, isn't it? \u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eIn this visionary book, chemist Michael Braungart and architect William McDonough challenge this status quo and put forward a manifesto for an intriguing and radically different philosophy of environmentalism.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\"Reduce, reuse, recycle\". This is the standard \"cradle to grave\" manufacturing model dating back to the Industrial Revolution that we still follow today. In this thought-provoking read, the authors propose that instead of minimising waste, we should be striving to create value. This is the essence of Cradle to Cradle: waste need not to exist at all. By providing a framework of redesign of everything from carpets to corporate campuses, McDonough and Braungart make a revolutionary yet viable case for change and for remaking the way we make things.\u003c\/p\u003e","brand":"Braungart, Michael \u0026 Mcdonough, William","offers":[{"title":"New","offer_id":50862401585491,"sku":"9780099535478","price":14.27,"currency_code":"EUR","in_stock":false},{"title":"Good","offer_id":47125670986067,"sku":"XG80099535478","price":4.99,"currency_code":"EUR","in_stock":false},{"title":"Very Good","offer_id":47797904277843,"sku":"XV80099535478","price":6.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0616\/4001\/6057\/files\/braungart-michael-mcdonough-william-michael-braungart-cradle-to-cradle-2009-paperback-1159367883.jpg?v=1745780602","url":"https:\/\/chaptersbookstore.pro\/products\/cradle-to-cradle-1","provider":"Chapters Bookstore","version":"1.0","type":"link"}