{"product_id":"power-play-elon-musk-tesla-and-the-bet-of-the-century","title":"Tim Higgins: Power Play [2021] paperback","description":"\u003cp\u003e\u003cb\u003eInside the outrageous, come-from-behind story of Elon Musk and Tesla's bid to build the world's greatest car and the race to drive the future.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eElon Musk is among the most controversial titans of Silicon Valley. To some he's a genius and a visionary and to others he's a mercurial huckster. Billions of dollars have been gained and lost on his tweets and his personal exploits are the stuff of tabloids. But for all his outrageous talk of mind-uploading and space travel, his most audacious vision is the one closest to the ground: the electric car.\u003cbr\u003e\u003cbr\u003eWhen Tesla was founded in the 2000s, electric cars were novelties, trotted out and thrown on the scrap heap by carmakers for more than a century. But where most onlookers saw only failure, a small band of Silicon Valley engineers and entrepreneurs saw potential and they pitted themselves against the biggest, fiercest business rivals in the world, setting out to make a car that was quicker, sexier, smoother, cleaner than the competition.\u003cbr\u003e\u003cbr\u003eTesla would undergo a truly hellish fifteen years, beset by rivals, pressured by investors, hobbled by whistleblowers, buoyed by its loyal supporters. Musk himself would often prove Tesla's worst enemy--his antics repeatedly taking the company he had funded himself to the brink of collapse. Was he an underdog, an antihero, a conman, or some combination of the three?\u003cbr\u003e\u003cbr\u003e\u003ci\u003eWall Street Journal \u003c\/i\u003etech and auto reporter Tim Higgins had a front-row seat for the drama: the pileups, wrestling for control, meltdowns, and the unlikeliest outcome of all, success. A story of power, recklessness, struggle, and triumph, \u003ci\u003ePower Play\u003c\/i\u003e is an exhilarating look at how a team of eccentrics and innovators beat the odds... and changed the future.\u003c\/p\u003e","brand":"Higgins, Tim","offers":[{"title":"New","offer_id":46586201801043,"sku":"9780753554388","price":19.5,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0616\/4001\/6057\/files\/higgins-tim-tim-higgins-power-play-2021-paperback-9780753554388-57940496646483.jpg?v=1726491721","url":"https:\/\/chaptersbookstore.pro\/products\/power-play-elon-musk-tesla-and-the-bet-of-the-century","provider":"Chapters Bookstore","version":"1.0","type":"link"}