{"product_id":"william-lidwell-universal-principles-of-design-2003-hardback","title":"William Lidwell: Universal Principles of Design [2003] hardback","description":"Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work - until now. This comprehensive, cross-disciplinary encyclopaedia of design pairs clear explanations of every design concept with visual examples of the concepts applied in practice. From the \"80\/20\" rule to chunking, from baby-face bias to Occam's razor and from self-similarity to storytelling, every major design concept is defined and illustrated for readers to expand their knowledge.","brand":"Lidwell, William \u0026 Holden, Kritina \u0026 Butler, Jill","offers":[{"title":"New","offer_id":55727515533651,"sku":"9781592530076","price":29.99,"currency_code":"EUR","in_stock":false},{"title":"Very Good","offer_id":55727515500883,"sku":"XV81592530076","price":9.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0616\/4001\/6057\/files\/lidwell-william-holden-kritina-butler-jill-william-lidwell-universal-principles-of-design-2003-hardback-1265780488.jpg?v=1793738920","url":"https:\/\/chaptersbookstore.pro\/products\/william-lidwell-universal-principles-of-design-2003-hardback","provider":"Chapters Bookstore","version":"1.0","type":"link"}